Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Saturday, March 9, 2024

Ads in the Auburn Plainsman on February 7, 1945

I was recently sifting through a box of old newspapers that came from my paternal grandparents' house in Gadsden. I've written about them, Amos J. and Rosa Mae Wright, in a previous post and hope to do others in the future. This particular box of treasures contained mostly the front page section of many issues of the Gadsden Times published during World War II. I assume my grandmother saved them; she seemed to be the archivist of that couple. Naturally there is a lot of interesting war news, but the issues also have fascinating material from the Gadsden area and around the state and elsewhere. I imagine there are numerous possible blog posts buried there.....

But I digress. I also came across this random issue of the Auburn Plainsman, the university's student newspaper. My Dad, Amos J. Jr., was enrolled at Alabama Polytechnic Institute at this time, before a couple of years in the Navy just after the war ended. I didn't find too much of interest except some fascinating advertisements, so here we are. 

The Plainsman had begun publication in 1922; you can find past issues here. The issue I found was six pages; the sheet with pages three and four is missing. I'm not sure why this random issue was saved, but perhaps Dad brought it home as a sample to show his mother while he was enrolled at Auburn.

I've made a number of comments below the ads, with help from these sources:

Ralph Draughon, Jr, et al. Lost Auburn: A Village Remembered in Period Photographs [2012]

Sam Hendrix, Auburn: A History in Street Names [2021]






The first Tiger Theatre opened in 1925 and closed in the summer 1928 so the next bigger one could be built. The new building had over 700 seats and closed on April 26, 1984. I seem to remember seeing Who'll Stop the Rain? there, the 1978 film with Nick Nolte and Tuesday Weld. The film was based on Robert Stone's 1974 novel Dog Soldiers, which is well worth reading. 

Hat Check Honey was released on March 10, 1944; many films took longer to make their way around in the country in those days. The Very Thought of You came out on October 20, 1944. The Pearl of Death, released on August 1, 1944, was a Sherlock Holmes film so I probably would have gone to see that one. 






The Windmill operated from the 1930s until 1951, when its beer license was revoked for selling to minors and other offenses. In the 1930s and early 1940s it was the only place in the Auburn area to obtain legal alcohol. The place was frequented by veterans in school at Auburn; no co-eds were allowed. The entrance was a faux windmill. The business was really a gas station with a few booths and tables inside. 




I did not find any information on the Varsity. 




Auburn Grille advertised as "an institution within itself." The Greek immigrants John and Lucas Gazes operated the Grille and Roy's Place. The Grille was the first restaurant with air conditioning in Lee County and  was named for the Auburn automobile, manufactured in Auburn, Indiana, from 1900 until 1937. Their father Emmanuel Gazes operated the Auburn Cafe from 1907 until 1921. The family was also involved in various other eating places, including what became the War Eagle Supper Club.




Some of these places such as Roy's and the Windmill operated outside city limits since according to state law at the time alcohol could not be served inside the limits.




War Eagle Theater was part of the Martin chain & the first chain theater in Auburn. This one must have been known as Martin Theater and later renamed.

By 1982 there were 300 Martin Theaters in the southeastern U.S. In that year the chain's owner, Fuqua Industries sold the chain to Carmike Cinemas. In 2016 Carmike was purchased by AMC Theatres. 

This particular Martin opened on August 19, 1948 and closed in 1985. In October 1970 it hosted the first Alabama showing of I Walk the Linebased on the novel An Exile by Madison Jones [1925-2012], long-time faculty member at AU. 

One of the films showing that I especially note and have enjoyed was To Have and Have Not, released in October 1944 and starring Humphrey Bogart and Lauren Bacall. The movie was based on Ernest Hemingway's 1937 novel. 






"Chief" Shine provided the first rental car service in Auburn.



I did not find anything about this establishment, even in a general Google search.

Tuesday, September 3, 2019

Coke & Baby Furniture Signs in Birmingham

Recently Dianne and I were tooling along 22nd Street downtown. I managed to get a few interesting photos along the way and below is one of them. When the matter involves ghost signs in Birmingham, I always consult Charles Buchanan's  Fading Ads of Birmingham [2012] and there on pages 69-71 are  these two signs and their history.

The building is on 22nd Street and First Avenue North Corner. The top sign is obviously one for Coca-Cola, but the bottom one is difficult to read in my shot unless you blow up the photograph. That sign turns out to say "Storkland Baby Furniture." 

Storkland opened a store at the site around 1976, when Buchanan speculates the signs were painted. The building, constructed in the early 1910's, housed the Alabama Engraving Company on the second floor for many years. Before Storkland moved there from its original Vestavia location, many tenants had occupied the first floor. These included a Greek restaurant, a barber, a bakery, a jeweler and a dictating machine company. 

Storkland has moved more than once; you can read the details at BhamWiki. The ads have faded even more since Buchanan took the photo for his book. 




Thursday, March 17, 2016

Alabama Medical Ads in 1911

Recently I was perusing the June 1911 issue of the Southern Medical Journal. In the front is a large section of advertisements and up popped several for Alabama institutions among all the others from around the South and a number in New York, Chicago and so forth. Let's take a closer look; some comments are below each ad. 

You can find the entire issue at the Internet Archive. The Southern Medical Association, organized in 1906, still publishes the SMJ in Birmingham. Dr. Seale Harris [1870-1957], a prominent physician in Mobile and Birmingham, was founding editor of the journal. 



According to the advertisement, this clinic and nursing school was operated by the older of two Davis physician brothers who were sons of a doctor. The younger brother, William E.B. Davis, became prominent not only in Alabama, but in the South and beyond. The two brothers were among the founders of the Birmingham Medical College. The BhamWiki entry on William notes they opened the infirmary in 1894. A statue of William stands in front of the Hillman Building on the UAB campus.  





Harry Tutwiler Inge, M.D. [1861-1921]

Source: Alabama Dept. of Archives & History Digital Collections


[

Eugene DuBose Bondurant, M.D. [1863-1950]

Source: Find-A-Grave 

These two men both graduated from medical school in 1883, Inge in New York and Bondurant in Virginia. Both were certified to practice in Alabama in that same year. Inge began practice in Mobile in 1883. Bondurant received his certification in Hale County; when he moved to Mobile is currently unknown. I found them both listed in the 1913 Transactions of the Medical Association of the State of Alabama. In addition to "normal" medical and surgical problems, this private hospital also accepted patients with nervous and mental diseases and alcohol and drug addictions. As befits their ad in a medical journal, a detailed listing of the hospital's equipment is given.  




This early twentieth-century postcard showing the sanatorium is taken from the Alabama Dept of Archives & History Digital Collections





The Southern Infirmary in Mobile was operated by Drs. T.H. Frazer and W.R. Jackson. This ad touts the facility's modern private rooms, steam heat, ventilation and lighting. Surgical, gynecological and obstetrical cases were welcome, but not the insane or tubercular ones. 

I found Tucker Henderson Frazer and William Richard Jackson in the same 1913 issue of the Transactions of the Medical Association of the State of Alabama linked above. The two men graduated from the Medical College of Alabama, then located in Mobile, in the same year, 1888. 

Frazer was born in Auburn in 1859 and died in Mobile in 1919. He became the fifth dean of the Medical College of Alabama in 1915. His son Mel Frazer was an attorney and in 1907 published Early History of Steamboats in Alabama. 

Jackson, a Texas native, did further medical study in New York City, Berlin, Vienna, and Paris. Such extensive study beyond medical school was common at that time among American students who could afford it. 

The Southern Infirmary also operated a nursing school. A ca. 1900 photograph showing the nursing staff and students posing at the front entrance on St. Stephens Road can be found in the University of South Alabama McCall Library Digital Archives.





This postcard has the same view of the Southern Infirmary, with rows of palms  added. 





The University of Alabama School of Medicine has a long and complicated history. Chartered in Mobile before the Civil War as the Medical College of Alabama, the school became affiliated with the University in 1897 but remained in Mobile. In 1920 the medical department moved to the Tuscaloosa campus and then to its current Birmingham location in the mid-1940's. 

Dr. Rhett Goode, third dean of the medical school, served in that post from 1906 until 1911. 






This laboratory was "conducted" by Drs. J.P. Long and Charles Edward Dowman, Jr. I did not find Long in the 1913 Transactions, but Dowman was listed. He had graduated from the prestigious Johns Hopkins Medical School in Baltimore in 1905. Their lab was located in the Empire Building seen below, which had opened in 1909. 



Empire Building

Source: BhamWiki















Thursday, February 26, 2015

WAPI-TV Ads from the 1950's & 1960's

For some time I have been mining the Lantern Media History digital collection for material related to Alabama. The site offers full text of numerous trade and popular magazines related to film, television and radio. The publication dates range from the early twentieth century into the 1960's.

The advertisements below all come from the site; I have linked to the specific Lantern pages for each one so you can look at the full magazine issue. I've posted numerous images from the site on my @AJWright31 Twitter feed and will be using many in future posts on this blog. 

 These five advertisements are taken from various media trade journals between 1955 and 1964. All five feature WAPI-TV, Channel 13, the longtime NBC affiliate in Birmingham. Today the station is known as WVTM or NBC13. Alabama's first television station went on the air in July 1949 with different call letters, WAFM, and network affiliations. New owners changed the call letters to WABT and finally WAPI in 1958. The WAPI in the first ad refers to one of Alabama's oldest radio stations


The second ad lists the fall 1962 network programming on the station. Boy, do I remember many of those shows with fondness. We must have watched a lot of NBC in those days; the only show I don't remember at all is Saints and Sinners. 

The third ad comes from a period when the station carried both NBC and CBS programming. Note the tiny listings for weekly programs featuring "Bear" Bryant and "Shug" Jordan. No doubt a much larger font would have been used if that ad ran today!

The final two ads are simply touting the brand. I wonder who that outstanding young woman with the beehive hairdo was.









































Broadcasting 1956












































Sponsor 1962 Also appeared in Broadcasting