However, efforts to start a recognition for fathers began in the U.S. soon after similar efforts for mothers early in the 20th century. According to a Wikipedia article, the first Father's Day observance occurred on July 5, 1908, in Fairmont, West Virginia. Efforts to create a Mother's Day began in the same state two months earlier.
A 1964 Father's Day promotion from the Alabama Cattlemen's Association
Source: Alabama Department of Archives & History Digital Collections
This photograph of a 1970 promotion by the Alabama Cattlemen's Association was probably taken in a Montgomery grocery store. I'm sensing a theme here--father's are supposed to like beef!
I include the two images below only because of their relevance to this post and with only one comment: War Eagle!