Gadsden's Hotel Reich, built by Adolphe "Popo" Reich, opened on February 12, 1930. The ten-story structure had 150 rooms and interiors designed by Marshall Field's of Chicago. David O. Whilldin, a Birmingham architect active from 1902 until 1961, designed the hotel.
The Reich was meant to be first-class. Chefs were hired from New Orleans. After World War II big bands such as those of Guy Lombardo and Tommy Dorsey played the ballroom.
Popo's son Robert took over operations eventually, and the hotel was modernized in the 1960's. Sold in 1970, the new owner renamed it the Downtown Motor Hotel. In 1978 the facility was converted to the Daughette Towers subsidized housing for senior citizens.
This postcard, from my own collection, originated with E.C. Kopp, a printing and publishing company in Milwaukee, Wisconsin, that operated from 1898 until 1956. Another Reich postcard can be seen here. Mike Goodson's article about the hotel's opening day is here. More information is available here.
