Desires, Passion and Sin!

You know, you can find some interesting stuff in the advertisements in old newspapers. Even juicy stuff. Case in point: these three ads from 1940 and 1941 issues of the Gadsden Times. My grandmother Rosa Mae Wright saved numerous front pages from that paper during World War II and others for significant events in the 1950s and 1960s. Luckily she did not detach the front page, but kept the sheet attached to it--four pages of the daily paper. Sometimes she kept more. So there are lots of advertisements.

Naturally my attention was riveted by these three ads for movie showings at the Capitol Theatre. In the June 13, 2010, issue of the Times, local historian Mike Goodson published an article about city theaters, "Gadsden Goes to the Movies". He notes that the Capitol opened June 16, 1928, and gives other details about the features and conveniences of this latest addition to the Crescent Amusement Company chain based in Nashville. The first film shown was "The Gray Vulture" with Ken Maynard, one of Hollywood's biggest western stars of the day. 

However, we will not be discussing silent western movies in this post. No, these films fall into the exploitation category. The genre has appeared under different guises throughout film history. Such movies in the 1930s through the 1950s were sensationalist but presented themselves as educational. Thus normally taboo topics could be portrayed: unwed mothers, rape, abortion and venereal diseases were common topics.

Thus we come to the specific titles here. "No Greater Sin" was making "Positively the Only City Showing" according to the February 27, 1940 ad. In this one a city health official tries to stem the spread of syphilis in his town. Dr. Edward Cavanaugh is played by Leon Ames, one of several familiar acting faces in this film. Ames' career in films and television lasted from 1931 until 1986. He appeared in well-known movies such as 1946 original version of The Postman Always Rings Twice and served a term as president of the Screen Actors Guild. Other busy character actors here include Luana Walters [numerous film roles, many uncredited], Pamela Blake [lots of western films and serials], Guy Usher [more than 190 films 1932-1943] and Tristram Coffin [films & TV roles 1930s-1970s]. These actors and hundreds of others provided supporting and background roles in Hollywood productions ranging from big budget to exploitation. 

Also on that February 27 bill was Nude Ranch, "Direct from World's Fair" and featuring "Nudies, Beauties and Cuties." In smaller print is "Visit Sally Rand's Nude Ranch". The New York City World's Fair had opened in 1939 and ran in 1940 as well. In fact, my dad and his parents went to the Fair in August 1940. Sally Rand was a famous burlesque dancer, stripper and actress who also appeared at the 1933 Chicago World's Fair. 

And you could see both of these films for only a quarter!

What Price Passion ran at the Capitol in June 1940. According to its listing in the TCM database it was released in January 1937 as Race Suicide. The cast is also made up of obscure working actors in a tale about the breaking up of an abortion racket, the "Unwarranted Maiming of Unwed Mothers." The best known name is probably Lloyd Ingraham, who in addition to his acting directed numerous silent films. This one also cost a quarter to see, and no one under 16 admitted.

The third ad promotes two films shown in August 1941. "Girls Get Up a Party" in Forbidden Desire showing with Half Way to Hell. Viewers only had to come up with twenty cents to see this pair. I've been unable to track down information on either of these titles. They might be included in Eric Schaefer's "Bold! Daring! Shocking! True!": A History of Exploitation Films, 1919-1959  ]Duke University Press, 1999]. 

Would you have expected films like these to appear in Gadsden, Alabama, in the early 1940s? 

Gadsden Times 27 February 1940

Source: Wikipedia

Gadsden Times 19 June 1940

Gadsden Times 22 August 1941

Ada, Lovell, Una & Professor Smith

Let's take a journey through some newspaper palmistry ads, shall we? 

The advertisements below are all the relevant ones I've spotted going through old Gadsden Times saved by my grandmother Rosa Mae Wright. She did not keep  entire papers, usually just the four-page spread that included the front page. What she kept dates mostly from the late 1930s until 1945; World War II, in other words.  More ads may have appeared on pages I haven't seen. 

I found a total of 14 different palmist advertisements. Madam Una outpaced the rest with seven. Madam Ada had three, Madame Lovell two with Professor Smith and Madam Smith one each. With one exception each ad uses the same image of a female figure in front of an open hand; some also feature the moon and a star. 

My grandmother also saved some newspapers from the 1950s and 1960s that featured significant events such as John Glenn's earth orbits and the JFK assassination. I found one outlier palmist ad in a 1954 paper; see the final entry below.

As the Wikipedia article linked above notes, palm reading is a practice found in variations all over the world and going back to ancient times. It was certainly available in the Gadsden area in these years. I looked at the 1939 Alabama state laws volume available at the Internet Archive and could find nothing on palm reading, palmistry, fortune telling, etc. Perhaps these activities were unregulated or subject to city or county laws.

Further comments are below the ads. 

Gadsden Times 27 Feb 1940

Madam Una sets the pace with various claims to be echoed by the others. She will tell the past, present and future; to whom and when you will marry. "She has helped thousands in all walks of life." Like most of these palmists, she kept long hours, 9 in the morning until 8 in the evening seven days a week. Ada includes her address, which Google Maps shows us does not exist today; the area is a vacant lot. 

According to state records, as of 1968 a Ratliff Sheet Metal Works had been in business for 57 years. Two of the incorporators were listed as James F. Ratliff, presumably father and son. The latter, a Gadsden resident, listed his occupation in the 1950 U.S. Census as "sheet metal mechanic." But I digress.... 

Madam Ada also declares, "Waiting Room for Colored." 

Gadsden Times 17 April 1940

Now we come to the pair of ads for Madame Lovell, identical and run in the same month in 1940. She is the only one who claims to be both a palmist AND clairvoyant. She charged 50 cents a sitting, double the cost of a movie ticket at the time. "I advise you on love, courtship, marriage, divorce and transactions of all kinds." She could settle lovers' quarrels and family troubles. She was also open seven days a week, from 9am until 8:30 pm. 

Her practice was "permanently located" at 1330 Forrest Avenue in Gadsden, and she offered waiting rooms "for white and colored." That address according to an April 2024 photo on Google Maps, is an empty lot but shows remains of what may have been part of the sidewalk to the house.

She is the only one using an "e" on Madam. 

The ads above and below from the Gadsden Times 21 April 1940

Madam Ada ads appeared in April, May and June 1940. "I Am Different From All Others", she declares. She "Gives Facts--Gets Results". "Reads entire life...she can help you" "If you are having bad luck or trouble." Ada was apparently a morning slacker; she doesn't get started until 10 am, but she does go until 9 pm seven days a week. "Everyone welcome." 

Her readings also cost 50 cents, and she was located at 214 South 5th Street in Gadsden. A Google Maps photo from August 2024 for that address shows a row of three small buildings with 214 in the middle. 

Gadsden Times 26 May 1940

This ad notes she is "Licensed by City, State, County". 

Gadsden Times 2 June 1940

Here Madam Ada's text differs significantly from the other two ads. 

Gadsden Times 14 Dec 1941

The text here differs from the February 1940 one. "Don't be mislead [SIC]! This is the same Madam Una you all know." Does this imply she has competition in the area? She has extended her hours, changed location to a "tent and trailer" and says nothing about waiting rooms. 

Gadsden Times 16 June 1942

This ad is the only one I found for a male palmist. He gives location, but no hours or cost. 

Gadsden Times 11 February 1943

Here Madam Una tells us which bus route to take. 

Both of these ads appeared in the Gadsden Times 6 February 1945

Two years later Madam Una is still going. 

Madam Smith notes "Not to be classed with Gypsies. World's Star American Palmist and Life Reader. After noting her skills, she adds "She is the seventh daughter born with a double veil." Smith also charges 50s, reads seven days a week and operated from Thompson's Trailer Camp. "Look for sign." She had long daily hours and "All welcome. White and colored."

Being a seventh daughter, presumably of a second daughter, is a folklore belief granting that woman--or man--with psychic powers such as seeing the future.

 

Gadsden Times 24 April 1945

The Una ad above and the two below are all alike and similar to ones used earlier. 

Gadsden Times 1 May 1945

Gadsden Times 8 May 1945

Gadsden Times 5 May 1954

Madam Davis' ad was tucked between ones for a bait shop and a drive-in theatre. All of the other ads above were located pretty much by themselves on the page. The ad directs "See sign on Trailer at Glencoe", which is a small town near Gadsden. The illustration for her ad is also different from all the others in the 1940s, and the only one in which the phrase "palm reading" appears.   

Doctor Kills His Wife in Bessemer in 1943--or Did He?

I'm still making my way through the World War II issues of the Gadsden Times saved by paternal grandmother Rosa Mae Wright. Here's another recently found item; I've piled up a number of others and have many more issues to examine. You are in for some real treats.

This item describes the violent death of a Mrs. Laura Ball Blue at her home in Bessemer on May 23, 1943. She was almost decapitated by a "heavy charge" from a shotgun, which was found in another room. As the first article notes, her husband J. Howard Blue was about to be charged with first degree murder. 

Shortly after 9:30 the previous night the coroner received a call from the husband, a physician, and when he arrived at the house found Mrs. Blue's body  and an incoherent Dr. Blue. His wife had apparently just come into the house from the garage; car keys were still in her hand. Both of their sons were away from home at the time.

Blue was a "widely known Bessemer physician" who specialized in eye, ear, nose and throat disorders. He was freed on bond after a July 7 preliminary hearing, but finally indicted for first degree murder by a grand jury on August 6 and returned to jail without bond. 

The December 25, 1943, issue of the Journal of the American Medical Association picks up the story:

"Physician Sentenced on Murder Charge.—  Dr. James Howard Blue, Bessemer, was found guilty by a jury of murder in the second degree and sentenced to fifty years' imprisonment, newspapers reported November 17. Attorneys for the defense announced that motion for a new trial would be filed. At the physician's first trial last September a mistrial was declared. Dr. Blue was charged with the shooting of his wife, May 23."

I've yet to determine exactly what happened after this trial, but I've picked up the story of Dr. Blue in the early 1950s. He is listed in the 1951 Bessemer city directory under "Physicians and Surgeons" with an office at 1828 3rd Avenue, phone R207. According to Google Maps that address is in the same block as the Bright Star Restaurant. By publication of the 1953 Bessemer city directory, we find this entry: "Denzil R. Blue--ear, eye, nose & throat specialist, wife Lola M. Office at 1828 3rd Avenue, home in Lakewood Estates".

Denzil was apparently a nephew of James Howard Blue; the Blue family seems to have had several physicians. James Howard had died on March 10, 1953, and is buried in Elmwood Cemetery in Birmingham. Poor Laura Blue was also buried in Elmwood. Her husband remarried in 1950 to Vera Tucker; he was her third husband. She, too, is resting in Elmwood. 

As the second article notes, Blue contended that first wife Laura killed herself. 

UPDATE 27 SEPTEMBER 1925

I've found another article from the Gadsden Times dated 17 September 1943 that has some interesting new information. See below. 

UPDATE 18 October 1925

I added yet another article from the Gadsden Times 15 September 1943. A witness, another physician, testified to a 10 year-old threat by Dr. Blue to kill his wife. 

That "Manasco Hits Communists" is a line inserted there in error. 

Gadsden Times 15 September 1943

A 1940 Socialist Union Party Flyer in Gadsden

As brother Richard and I cleaned out Mom and Dad's house in Huntsville during 2023 and 2024, we found lots of interesting family memorabilia and a few really unexpected items. This flyer falls into the latter category.

We found it in material Dad brought from Gadsden after his mother Rosa Mae Wright died in 1993. My grandfather Amos J. Wright, Sr., worked for the L&N Railroad there for many years, most of them as a yard foreman. One of his duties included checking boxcars to make sure they were completely empty. Perhaps he found it in one of those. If so, why he kept it is a mystery. Perhaps it came into their family papers some other way.

The Socialist Union Party was one of several small groups spun out of the Socialist Labor Party in the 1930s. These organizations were known as De Leonist after Daniel De Leon, an early leader in the SLP, which was the first socialist political party in America and founded in 1876. In the mid-1930s Abraham Ziegler was expelled from the SLP and joined another De Leonist group that soon faded. Then he and a few others started the SUP in 1939; it lasted until 1941. 

This anti-conscription flyer is dated August 1940. An address is given for the Socialist Union Party, 140 Fourth Avenue, Brooklyn. As far as I could determine from Google Maps, the building still exists, located between Luna's Tire Shop and a Papa John's Pizza. According to the Wikipedia article on "Conscription in the United States", support for compulsory military service for young men was building in the country in the summer of 1940 as the war in Europe heated up.

Given the Scottsboro Boys trials and labor organization/unrest history in the state, the American Communist Party was very active in Alabama in the 1930s and beyond. For detailed information see Robin D. Kelley's Hammer and Hoe: Alabama Communists during the Great Depression [2015] and Mary Stanton’s book Red, Black, White: The Alabama Communist Party, 1930–1950 [2020]. I would imagine other political groups beyond Republicans and Democrats were also present in the state to one degree or another. This flyer would seem to be evidence about one little known socialist group at least.  

A Visit to Unclaimed Baggage

In August 2019 my brother Richard and I made a trip to Scottsboro and visited among other places Unclaimed Baggage. Their web site will tell you the store's history and how the business works. You can read my two-part report of that visit to Scottsboro here and here. This past December 26, Dianne, my son Amos and daughter-in-law Kim made the trip to the popular attraction. Amos had also visited long ago, but the ladies had never been. So on a gray, drizzly day we traveled north from Pelham. 

By the time we arrived everybody was hungry, so the first thing we did was find a place to eat. Payne's Soda Fountain and Sandwich Shop on the courthouse square was open, and we stopped in there. The popular place was busy, but we were seated quickly. We all enjoyed our meals; Kim and I had their BLTs and some fruit. Strangely, they don't do fries. Dianne and I had some delicious ice cream, too!

Unclaimed Baggage was next, and we stayed for maybe 90 minutes. Kim and Amos found a few t-shirts, and Amos bought a book. Dianne purchased a couple of small pieces of jewelry; she said most of what they had was overpriced. I bought three books. All-in-all the visit was a disappointment. Naturally the place was packed the day after Christmas, and I had no interest in the clothes, hats, jewelry, sunglasses, electronic geegaws, etc. 

However, since the time Richard and I visited an Unclaimed Baggage Museum has been opened within the store, and that was pretty interesting. Comments are below some of the photos.

We parked at the side entrance, which is not far from the museum gallery. 

The "oddities and treasures" range from shrunken heads to a basketball signed by Michael Jordan. On the cover of the pamphlet is Hoggle, a life-size Jim Henson puppet that appeared with David Bowie in the 1986 film Labyrinth.

Even medieval armor has found its way to Scottsboro.

The Gucci suitcase carried Egyptian artifacts dating back to 1500 BC that included a burial mask and ancient coins. Who leaves this kind of stuff unclaimed?

That violin dates to 1770.

I had to laugh when I came across this 2008 novel by Lawrence Block featuring Keller, his lonely hit man character. Someone shelving this book must have assumed it was about baseball.

The courthouse gazebo was decorated for Christmas and holiday music played all over the square. The building was the scene of various trials of the nine Scottsboro Boys in the early 1930s. I wrote about that and the Scottsboro Boys Museum in the previous posts linked in the first paragraph of this one.

Payne's Soda Fountain and Cafe celebrated its 150th anniversary in 2019. The business has been located on the courthouse square since February 1891.

Here's a totally random photo I took on the way home as we drove from Scottsboro to I-59. I have a fond memory of  Attalla. When we were young sprouts, my brother and I used to separately visit our grandparents in Gadsden in the summer for a week at a time. On one of those visits my grandmother Rosa Mae Wright took me to a theater in Attalla to see Sink the Bismarck!, a 1960 British film. We saw the movie in the afternoon, before picking up my grandfather Amos J. Wright, Sr., at his job as yard foreman for the L&N railroad.

Gadsden Postcard: Forrest Cemetery Chapel

This postcard brings back some memories. My paternal grandparents, Amos J. and Rosa Mae Wright are buried in Forrest Cemetery, as well as Beulah Vee Wright, my dad's older sister I never met. In the late 1950s and early 1960s during the summers I would get to visit my grandparents in Gadsden for a couple of weeks. Amos was still working as yard foreman for L&N Railroad, so Rosa Mae would often take me to do things during the day before we picked him up at the railyard after work. One of those trips would be a visit to Forrest Cemetery to see Beulah Vee's grave. Since those days my grandparents have died and been buried beside their daughter. You can see gravestone photos below.

The first burial in Forrest Cemetery was Sallie Law Woodliff, a 1.5 year old child. She was the daughter of A.L. Woodliff who had selected the site and began clearing it with the help of his three sons. She died 13 Jul 1872. The chapel was built 1935-36 by the Works Progress Administration from sandstone quarried on Lookout Mountain. That chapel was named the Ruth R. Cross Memorial Chapel in 1960 after a woman who had devoted much time to the cemetery's care. Forrest Cemetery includes 40 acres and is located on South 15th Street in Gadsden.

The card with its "Tichnor Quality View" was published by the Franklin News Agency. Between July 1, 1919 and January 1, 1952, the postage rate for a U.S. postcard was a penny. Tichnor Brothers, Inc., of Boston operated from 1908 until 1987 and was a major publisher of postcards. I was unable to find anything on Franklin and am unsure what their role was. 

A brief history of the modern postcard at the Library of Congress site can be found here.

The rear of the chapel is visible in the distance in this photo.

We have other relatives buried in this cemetery. For instance, two of Rosa Mae's sisters, Stella Vinyard and Maude Wright, are interred there. 

Amos J. and Rosa Mae Wright, probably around the time of their wedding on 31 October 1915. 

Beulah V. Wright

Alfred Spielberg operated a photography studio in Gadsden. According to records at Ancestry.com, he died in 1967. 

Source: Find-A-Grave