I recently added this postcard to my collection and decided to find out what I could on the business, "The South's Finest Retail Bakery & Restaurant". I didn't uncover much, but here we are.
A business named the Electric Maid Bake Shop filed incorporation papers with the state on November 15, 1929. The Bizapedia site where I found that information did not include an address, but gave the names of three incorporators: Bessie Helms Clark, Ralph Clark and S.J. Redmon. Via Ancestry.com I found these individuals, all living in Andalusia in Covington County. Bessie [1897-1995] was married to Ralph, an attorney who died in 1963. In the 1910 U.S. Census S.J. Redmon was listed as a carpenter. Huh.
Well, that strangely named shop may have operated in Andalusia, not Birmingham. Let's move on.
The BhamWiki site has a massive listing for the occupants over time of addresses along 20 Street South in the Magic City. Lo and behold, at the address 1014 20th Street, we find the Electrik Maid Bake Shop operating from 1941 until 1953. The last image below is taken from the 1945 Birmingham Yellow Pages and shows the bakery, designated "No. 1", phone 7-5871. That spot on 20th is now occupied by the Homewood Suites Five Points South. Other business once located on the site include Piggly Wiggly, Winn-Dixie, and the Five Points Music Hall.
I next found the business later in the 1950s at the Alabama Company Directory site. That listing describes a Jefferson County incorporation on April 25, 1956, for the Electrik Maid Bake Shop. Three individuals were listed, and I located some information about them via Ancestry. William S. Levey was 25 years old in the 1950 U.S. Census, living in Mountain Brook and his occupation given was partner in a retail bakery. He died in 1996 and is buried in Elmwood Cemetery. All I found on Mary Joe Rice were dates, born in 1924 and died in 1972. Ralph Bryant Tate was a 38-year old attorney in 1950, living in Birmingham. He died in 1999 and is buried in Oak Hill Cemetery.
According to the Directory, the business was dissolved on February 12, 1957, less than a year later. Perhaps the partners had a falling out. At any rate, as we can see on the card, the bakery AND restaurant operated in the Shephard-Sloss building at 2011 Highland Avenue when the card was issued. Bhamiki's entry for Highland Avenue tells us the business was located there from 1946-1964. The address has also been the location for an antique shop and several bars over the years.
I suppose we can conclude the Electrik Maid Bakery etc [what a strange name!] was open until at least 1964. Further research into old telephone directories, city directories, etc, would probably turn up more details.
As we learn from the back, this "Natural Color Post Card" was manufactured by the E.C. Kropp Co. of Milwaukee, Wisconsin, which was active from 1907 until 1956. Thus the card is perhaps early or mid-1950s. We are also informed that the Electrik Maid "offers the public the finest in Home Cooked Meals and Baked Delicacies" and is "Recommended by the American Automobile Association."
You can actually visit the Electrik Maid Bake Shop today, but you'll have to go to Biloxi, Mississippi. That so-named business has operated there for over 100 years. The use of "Electric" or "Electrik" Maid has popped up in other areas of the country as well.
Isn't historical research fun?
More comments below some of the images.
This photo is from Google Maps and taken May 2024. The door in the center and window to the left in the building now at 2007 Highland Avenue would seem to match the postcard view.
Birmingham Yellow Pages 1945
